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- One Customer Success at a Time Use RSS
feeds to improve your link popularity - Article
Provided by Axandra
Maybe you've seen
these little orange images that appear on many web pages
(if you haven't, take a look at the lower left side of our
newsletter index page).
Although these images look very
inconspicuous, they can help you to improve the link popularity
of your web site. The XML image shows that the web site offers
an RSS feed for its web site content.
What is RSS?
RSS means Really
Simply Syndication. It is a simple XML format that allows
you to share your news
headlines and other web content with other sites. Basically,
RSS allows you to distribute your "What's new" section
to other web sites quickly and easily.
RSS is used by many popular
web sites such as CNN, Forbes, Motley Fool and the BBC. Yahoo
allows its users to quickly add RSS feeds to their MyYahoo
service.
Why do RSS feeds improve the
link popularity of my web site?
When another web site uses your
RSS feed to display your news items it will automatically
place a link to your site. The more web sites use your news
feed, the more web sites will link to your site.
For every news item you publish
in your RSS feed, you'll get another link from all web sites
that publish your RSS feed.

How
do you create RSS feeds?
RSS feed only makes sense for
your web site if you regularly posts news items that are
interesting to other web sites. If you don't regularly update
your news, RSS feeds won't work for you.
RSS feeds are XML files that
must have a valid syntax. Here are details on how to create
RSS feeds.
It can be quite complicated
to produce valid RSS feeds. Fortunately, there are tools
that can help you with this task.
We highly recommend the tool
FeedForAll to quickly create RSS feeds.
If you have a new page or a blog,
RSS feeds can help you to improve the link popularity of
your web site. If you don't have a blog or regular news on
your web site, take a look at our link popularity tool ARELIS.
ARELIS helps you to locate and
manage new link partners, it helps you to quickly build custom
link pages with a few mouse clicks and it helps you to check
if your link partners still link back to you. Download your
trial here.
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