Internet Marketing and Search Engine Optimization Articles, News
ExecFocus - One Customer Succes at a Time
Myth of the 50,000 Search Engines - Article provided
There are submission services (and spam
email messages) that promise to submit your web site to 50,000 search
engines. Some web site promotion tools also claim that they can submit
your web site to thousands of search engines.
Thousands of search engines?
There aren't thousands of search engines
on the Internet. Period. The majority of these 50,000 so called "search
engines" are free for all (FFA) link pages or special interest
Submitting your web page to thousands
of FFA sites means that you'll end up with thousands of spam email
In addition, you won't receive a single
visitor when you submit your web site about office equipment to a
directory of poets in Poland.
There's only a handful of search engines
that can really bring visitors to your web site. As always, it's
quality that matters, not quantity. For this reason, you should concentrate
on the important search engines when you submit your web site to
Which search engines are important?
Currently, there are only three major
players: Google, Yahoo and MSN Search. They are responsible for the
bigger part of the search engine traffic you can get because they
also power other search engines, for example the search engine on
AOL.com displays Google results.
Then there are search engines that are
not so popular but they can bring you some additional visitors, for
example Ask Jeeves and Teoma.
In addition, there are country specific
search engines. If you have a German web site, you should also submit
to the popular German search engines, for instance Fireball.de.
What about directories?
Directories are different from search
engines because all web site submissions are reviewed by humans.
There are several directories where your web site should be listed.
The most important one is The Open Directory Project at www.dmoz.org.
You should also submit to topic specific
search engines. If your web site sells garden equipment, you should
submit your web site to specific garden directories. Even if they
don't send you some visitors, they could improve the link popularity
of your web site which helps your ranking in other search engines.
Where can I get a list of all important
search engines and directories?
In the free demo version of the web
site promotion tool IBP, you can find a list of all important search
and directories. It also lists country specific search engines and
special interest directories. Just click the "Supported search
engines" button in IBP's main window.
Needless to say that you can use IBP
to submit to all these search engines and directories, too.
Previsously Published Articles and Free Resources click here
a Free Web Site Review