ExecFocus Internet Marketing
and Search Engine Optimization Articles, News and Resources
ExecFocus.Net
- One Customer Success at a Time Press
Release:
Los Angeles, California - February
16, 2005
EXECFOCUS.NET INTRODUCES
WEBSAT, THE ANSWER TO GOOGLE’S NEW RULE LIMITING
ADS
Recently Google
announced the implementation of a new rule restricting the
number of ads a company can run using the same keyword and
pointing to the same root domain. For example, Google will
no longer allow the following ads to run side by side because
they share the same root domain “mystore.com”:
Buy DVDs at mystore.com
Low prices and Free Shipping over
$25. Affiliate.
www.mystore.com (pointing to http://www.mystore.com/dvd/productname.asp)
Buy DVDs on Sale
Free fast shipping! Huge selection.
Order now & save. Low prices. Aff
www.mystore.com (pointing to http://dvd.mystore.com/dvd/productname.asp)
Under the new rule,
Google will show the ad with the highest click rate and block
any other ads pointing to the same URL
According to Google, this rule
has been implemented to enhance web surfing on its search
engine. But while the rule will certainly limit the number
of ads pointing to the same domain and using a similar keyword
or key term, it is also predicted to diminish traffic to
web sites by 5-30% depending on an advertiser’s reliance
on affiliates.
For these websites, ExecFocus.Net
has a solution. ExecFocus.Net’s WEBSAT technology allows
websites to promote their products and services online without
being blocked by the new Google rule.
WEBSAT (or Websites Satellites)
creates product-specific web sites that allow customers with
multiple products or services to create “mini” sites.
Each “mini” site promotes just one product or
category of product. These WEBSAT have unique, dedicated
URLs which are viewed by Google as being independent of the
main domain name.
“We’ve used WEBSAT
very successfully to help many of our clients increase traffic
to their sites,” explains Jean Maurice Touboul, CEO
of ExecFocus.Net. “WEBSAT allows ads to point to multiple
URLs for the same product and using the same keyword. In
our view, it’s an excellent and legal answer to the
new Google rule.” Touboul also notes that WEBSAT improves
website rankings on many search engines, including Google.
About ExecFocus.Net
ExecFocus.Net offers complete
online marketing and advertising services to small- and medium-sized
companies looking to enhance their exposure on the Internet
via a sound marketing methodology. Its current customer list
includes RealtyTracker.com, MyInk.com, Closeout.com, MIRA.com,
and many more.
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