ExecFocus Internet Marketing and Search Engine Optimization Articles, News and Resources

ExecFocus.Net - One Customer Success at a Time

The truth about Search Engine Optimization - SEO

Any on-line marketing campaign should start with a solid pillar: a well-designed web site that search engine crawlers can “see.” In other words, you need a web site that is search engine optimized. Without effective search engine optimization (also known as SEO), crawlers can miss the essence of your site, and, as a result, may index your site poorly or even miscategorize your web site.

Yet, search engine optimization (SEO), the buzzword of the Internet industry today, is probably the least understood (let alone managed) tool there is.

Search engine optimization is itself a very simple “science.” However, it is a “science” that is both tedious and time-consuming.

SEO is simple because the principles of search engine optimization for any site are grounded on four basic elements. Optimization is based on: 1) web site structure, 2) web site content, 3) meta-tags, and 4) links.

However, search engine optimization can be tedious because a web site's SEO is an on-going process that involves updating, changing, and fine-tuning (or optimizing) your web pages regularly. And, if this is not enough, then comes the hard part, submission.

SEO demands patience because, even assuming that all of the elements are in place, a typical search engine optimization will take weeks to get a web site indexed, and, often, several months before the pages start showing up in the top 10-20 rankings of a search engine like Google. Once top ranking is achieved, lack of maintenance or lapses in optimization and submission will almost certainly guarantee that the site ranking will suffer.

So, what are your options to insure that your optimization efforts are maximized?

You could spend a lot of time learning about search engine optimization and trying to compete with the hundreds of thousands of sites that, like you, are fighting for a position on the top ten or twenty pages of Google.

Or you could hire a company like ExecFocus to put its knowledge and technology in SEO to work for you. More importantly, we offer our basic service, WEB for under $1,000.00 (with money back guarantee). This 90 days program is designed to get you started on the right track by providing you with consultation and professional Search Engine Optimization managed by a person as well as submissions to all the major search engines and directories. And if you refer someone to us or hire ExecFocus to manage three or more sites, we will give you a finder's fee or discount on all our SEO and other services.

Interested about our search engine optimization offer? Review the detail of what you will get by clicking here.

Additionally, ExecFocus offers a number of unique advantages:

First, SMaRT SEO (TM) (Search Match and Recursive Trends), our search engine optimization tool, can provide cross-referencing, or keywords and key terms that are most commonly used on Google, Overture and other top search engines. We then compare these results to the KEI (Keyword Efficiency Index) of each keyword and key term and derive a list of keywords and key terms that are optimized for your site and considered effective in your industry.

Second, SMaRT SEO (TM) provides us with a full analysis of your site profile. SMaRT Search Engine Optimization analyzes both content and meta tags to give us the best possible SEO profile and insure the best possible optimization.

Finally, SMaRT Search Engine Optimization delivers a full optimization report that is sent to our clients for review and approval. This SEO report includes a detailed optimization and submission proposal that lists keywords, key terms, and optimization options for content, images, graphics, etc. ExecFocus’s Optimization and Submission Report is by far the most comprehensive Search Engine Optimization report in the industry today.

SMaRT SEO (TM), ExecFocus’s exclusive search engine optimization process, is only the first step in our promotional efforts. We can not only help you put in place the basic elements to a successful optimization and submission of your web site, but, as importantly, we can help you integrate this optimization effort into your overall marketing strategy.

Our SMaRT SEO (TM) technology and proven results in search engine optimization, together with our expertise in PPC (Pay Per Click) and affiliate marketing campaigns, as well as services such as WEB-PR for press release broadcasting, have helped many web sites gravitate to the top pages of Google and Yahoo in a very short time.